curated by Leonardo CaffoAn insight on the ability of design to inspire consciences and move habits.JoeVelluto Studio looks back on twenty years of working activity with examples of design with inherent sense that have the intent to guide the observer’s mindset and daily actions, through a path consisting of eight practices originated from the hybridisation between a pragmatic design-related realness and the Buddhist Noble Eightfold Path, whose fundamentals – narrated in eight video installations conceived in cooperation with Fabrica – should guide ourselves in our being humans even before being applied to the practice of design. Responsibility, society outlook, sustainability, circular economy and design, respect for the environment and for any existing being – they are some of the topics covered as a consequence to a virtuous behaviour.The project is proposed in two coexisting formats: an in-depth on-line platform and a temporary accessible exhibition that concludes into a call to action, a compendium of virtuous behaviours ready to be carried out, at the only existing moment, the “here and now”.
September 28th, 2021. JoeVelluto Studio with Leonardo Caffo guests at Café della Stampa at Cersaie (Bologna, IT).Virtuous design in the post-Covid era. Pierluigi Masini talks with Andrea Maragno, Sonia Tasca and Leonardo Caffo. Wednesday, September 29th, 2021, from 15:00 (Agorà dei Media, Centro Servizi).
September 4th, 2021. Vernissage of the exhibition.Take part in the exhibition’s vernissage on Friday, September 17th, starting from 18:00. More info.
May 17th, 2021. “Design in practice” previewed at Ocean Space, thursday, May 20th.A talk to present the philosophy of the exhibition and to talk about design and art as actions of change in society. All the details of the event.
April 9th, 2021. JoeVelluto Studio guest at Radio Deejay (IT).Sunday, April 11th, at 9:00 PM, the studio is talking about the project on the radio programme “Il Boss del Weekend” (IT). Find the information about the live broadcast in the events page.
March 19th, 2021. Exhibition postponed.Because of the persistent emergency situation the launch of the exhibition has been postponed to September 17th, 2021.
February 15th, 2021. Opening dates and times subject to change.The exhibition is scheduled to be visited from April 6th to May 28th. Opening dates and times may be subject to slight change because of governmental dispositions.
February 15th, 2021. www.designinpratica.it is on-line.The digital platform of the exhibition is released today. First in-depth contents are already available, that is interviews and dossiers.
The website of the project and other communication and information printed matter has been conceived in accordance with principles of sustainability.
The website www.designinpratica.it was developed so that its browsing produces a monitored and reduced energy consumption. In addition to apparent solutions such as the partial adoption of system fonts, the use of a dark mode theme – reversible at any time, depending on the user’s preferences – and the complete abolition of colour, there is a structural efficiency to facilitate the interaction with the user and a SEO optimisation to return the contents of the website in a quick and easy way while searching.
Paper used for the catalogue of the project is obtained from the re-use at 100% of resulting sheets derived from other printing processes; all graphic elements are optimised in terms of resolution; printouts are monochromatic and come from HUV-LED printing technology, that uses UV light reagent inks in order to avoid the use of fixative solvents or paints, and not to resort to the employ of set-off powder.
The list of materials utilised for the set-up project (↓) of the exhibition includes a minimum quantity of mass-coloured wooden panels, whereas the structural base elements are made of water-base painted metal frames, covered with recycled and recyclable fabric (GiPlanetGroup patented system). The use of raw materials and semi-finished products was reported so as to ensure transparency and respect the environment.
□ 14 platforms. □ 2 structures for screens. □ 2 console tables. □ 7 cylindrical mountings. □ 22 caption cards. Water-based painted metal profile frame; MDF top; recycled cardboard.
□ 2 free-standing separators, large format. □ 3 free-standing separators, medium format. □ 4 horizontal panels. □ 8 vertical panels. □ 2 directional totems. Metal profile framework; printed fabric covering, recycled and recyclable (GiPlanetGroup patented system).
Design in practice.Virtuous design practices. 20 years of JoeVelluto Studio. September 17th – November 1st, 2021. Galleria Cavour, Padova (IT).
Curated by: Leonardo Caffo.Video installations: Fabrica, communication research centre by Benetton Group.Design ambassador: Martina Gamboni.Photos: Riccardo Urnato Fotografo, Matteo Sandi.The exhibition is hosted by Comune di Padova – Assessorato alla Cultura.
Special thanks to Daniele Coletti, Marco Selmin, Greta Munaro, Sebastian Renga, Eddy Antonello, Michela Anziliero and Francesca Perpetuini.
© 2021 JoeVelluto Studio